We specialise in delivering integrated communication and branding solutions that help governments, corporates, state-owned enterprises, and development organisations connect meaningfully with their audiences.

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Roads Agency Limpopo (RAL)

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  • Roads Agency Limpopo (RAL)

Project Gallery

Portfolio / Case Study

Purple Square Media partners with Roads Agency Limpopo (SOC) Ltd (2022–ongoing) to elevate brand visibility, stakeholder engagement and public awareness through integrated multimedia, design, PR and digital services.

A. Client Overview

  • Client: Roads Agency Limpopo (SOC) Ltd
  • Industry: Transport & Infrastructure
  • Engagement Period: 2022 – Ongoing

D. Creative Approach / Execution

We humanised infrastructure delivery through impactful visuals and narrative-led content. Each campaign captured transformation — from new roads and bridges to the communities benefiting from them — while a unified digital and print system ensured brand consistency, clarity, and accessibility across all touchpoints.

B. Project Overview / Background

RAL required a trusted communication partner to strengthen its brand visibility, improve stakeholder engagement, and communicate infrastructure achievements through creative storytelling and consistent design. Purple Square Media was appointed to deliver integrated marketing communication, multimedia production, design, and digital transformation services aligned with RAL’s strategic objectives.

E. Key Deliverables & Outputs

  • Corporate & activation videos showcasing completed road projects.
  • Annual Report designed, printed & distributed.
  • Strategic documents designed & printed.
  • Brochures printed & distributed.
  • Mmileng Magazine produced & published.
  • Fully functional website with interactive GIS map.
  • Marketing collaterals across channels.
  • Event branding & multimedia coverage for stakeholder activations.

C. Scope of Work

  • Multimedia: Photography, videography & aerial footage across five districts.
  • Design & Printing: Mmileng Magazine, Annual Report, brochures & stakeholder publications.
  • Digital: Website redesign & management with interactive maps & updates.
  • Public Relations: Strategic messaging & media engagement.
  • Event Management: Stakeholder activations, launches & road inspections.

F. Results / Impact / Outcomes

  • Improved brand visibility & consistency across all platforms.
  • Increased public engagement & recognition of service delivery.
  • Positive media coverage & stakeholder feedback on campaigns & publications.
  • Strengthened community trust in RAL’s infrastructure delivery mandate.
Consistency • Accessibility • Impact