We specialise in delivering integrated communication and branding solutions that help governments, corporates, state-owned enterprises, and development organisations connect meaningfully with their audiences.

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  • M: +27 83 206 4855
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TASEZ

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Portfolio / Case Study

Purple Square Media partners with the Tshwane Automotive Special Economic Zone (TASEZ) to position the zone as South Africa’s leading hub for automotive manufacturing and green mobility investment through a data-driven, integrated marketing programme.

A. Client Overview

  • Client: Tshwane Automotive Special Economic Zone (TASEZ)
  • Industry: Automotive Manufacturing & Investment Promotion
  • Engagement Period: 2024 – Ongoing

B. Project Overview / Background

TASEZ required a comprehensive Integrated Marketing Communication (IMC) Strategy and Implementation Plan to lead South Africa’s narrative on green mobility and automotive manufacturing. PSM was appointed to conceptualise, design and execute a 6-month IMC programme covering brand positioning, content creation, digital marketing and PR.

D. Creative Approach / Execution

We implemented a data-driven, audience-centric approach that blended digital storytelling with traditional media outreach. Creative and technical teams developed a cohesive visual identity that emphasised innovation, sustainability and progress, aligning with TASEZ’s vision to drive Gauteng’s green automotive economy.

C. Scope of Work

  • Brand Strategy: Brand positioning and visual identity development.
  • Content Creation: Website, social media, newsletters & thought-leadership pieces.
  • Digital Marketing: SEO, Google Ads, web design/management & performance reporting.
  • Public Relations: Media engagement, press conferences, stakeholder event management & buying.
  • Event Management: SOPA supporting services (SOD turning), branding, design & event coverage.

E. Key Deliverables & Outputs

  • Brand identity refresh and brand positioning framework.
  • 8-month content calendar and integrated digital campaigns.
  • NEV Summit media buying.
  • Stakeholder engagement reports and PR deliverables.

F. Results / Impact / Outcomes

  • Strengthened TASEZ’s national and international brand recognition.
  • Over 25 million media impressions across digital and traditional platforms.
  • Enhanced stakeholder and investor confidence through strategic storytelling.
  • Positioned TASEZ as a benchmark for innovation and sustainability in South Africa’s automotive sector.