We specialise in delivering integrated communication and branding solutions that help governments, corporates, state-owned enterprises, and development organisations connect meaningfully with their audiences.
By Colbert Sivhada, CEO of Purple Square Media We are living in an era where information travels faster than the truth. Every minute, millions of people scroll through headlines, clips, commentary, reposts, and algorithmically amplified opinions. In that flood of content, facts compete with fiction on equal footing. A fabricated quote can trend globally before […]
By Colbert Sivhada, CEO of Purple Square Media For decades, communication was viewed primarily as a support function for business. Marketing sells products. Public relations manages reputation. Advertising captured attention. Media buying amplified visibility. But the world has changed. Today, communication is no longer simply about visibility or awareness. It is about influence. At Purple […]
In an age where misinformation spreads faster than truth, reputation is no longer built quietly over time – it is contested in real time, writes Purple Square Media CEO Colbert Sivhada. This opinion piece explores why proactive, ethical reputation management has become essential for individuals, businesses, and governments navigating a digital landscape where perception can […]
The Machine Can Write, but It Cannot Provide Meaning: The Challenge of AI in Marketing and Communications Artificial Intelligence need not be the enemy of marketers and communicators; it can be a useful tool. But it is only a tool in the hands of an expert craftsperson, writes Colbert Sivhada (with a little help from […]
Most organisations spend a great deal of time thinking about how they are perceived externally. They invest in websites, campaigns, social media, branding, public relations, and corporate messaging. They work hard to ensure that their external image reflects who they are and what they stand for. Yet one of the most important influences on external […]
Across Africa, the marketing and communications industry is undergoing a profound shift. For decades, the discipline was defined by campaigns – bursts of activity built around product launches, promotions or seasonal messaging. But that model is rapidly losing its relevance in a world where audiences are constantly connected, constantly informed and constantly questioning. The future […]
Africa’s growth trajectory is increasingly visible in expanding infrastructure, rising intra-continental trade, and accelerating digital economies. Yet one of the continent’s most important competitive advantages remains under-recognised. Strategic communication. Capital Flows Toward Confidence Global capital does not flow solely toward opportunity; it flows toward confidence. Investors continuously interpret signals — leadership stability, governance transparency, policy […]
We are living through the most information-dense moment in human history. Every day, brands, governments, creators and institutions compete for attention across feeds, inboxes, platforms and screens. And the result is not clarity, it’s saturation and confusion. In South Africa alone, the average internet user spends 3 hours and 36 minutes a day on social […]
In South Africa, marketing, communications and events do not exist in a vacuum. Shaped by BBBEE, they influence narratives, confer legitimacy, shape public trust, and ultimately decide whose stories are amplified and whose are sidelined. Few policy frameworks in South Africa provoke as much sustained debate as Broad-Based Black Economic Empowerment. To some, BBBEE remains […]
Your brand’s social media presence is more than just a collection of pretty pictures and witty captions. It’s where you can cultivate relationships, build authority, and ultimately drive meaningful results for your business. Effective social media management acts as the compass and the engine, guiding your brand towards greater visibility and stronger connections. The Benefits […]
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