We specialise in delivering integrated communication and branding solutions that help governments, corporates, state-owned enterprises, and development organisations connect meaningfully with their audiences.
By Colbert Sivhada, CEO of Purple Square Media For decades, communication was viewed primarily as a support function for business. Marketing sells products. Public relations manages reputation. Advertising captured attention. Media buying amplified visibility. But the world has changed. Today, communication is no longer simply about visibility or awareness. It is about influence. At Purple […]
The Machine Can Write, but It Cannot Provide Meaning: The Challenge of AI in Marketing and Communications Artificial Intelligence need not be the enemy of marketers and communicators; it can be a useful tool. But it is only a tool in the hands of an expert craftsperson, writes Colbert Sivhada (with a little help from […]
Across Africa, the marketing and communications industry is undergoing a profound shift. For decades, the discipline was defined by campaigns – bursts of activity built around product launches, promotions or seasonal messaging. But that model is rapidly losing its relevance in a world where audiences are constantly connected, constantly informed and constantly questioning. The future […]
In South Africa, marketing, communications and events do not exist in a vacuum. Shaped by BBBEE, they influence narratives, confer legitimacy, shape public trust, and ultimately decide whose stories are amplified and whose are sidelined. Few policy frameworks in South Africa provoke as much sustained debate as Broad-Based Black Economic Empowerment. To some, BBBEE remains […]
Your brand’s social media presence is more than just a collection of pretty pictures and witty captions. It’s where you can cultivate relationships, build authority, and ultimately drive meaningful results for your business. Effective social media management acts as the compass and the engine, guiding your brand towards greater visibility and stronger connections. The Benefits […]
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